NCR REALTY MAJORS RELY ON LAND TO BOOST SALES

Written October 20. 2008 in delhi Real estdate
 Developers in the national capital region are increasingly relying on the attraction of owning land to boost sales in a sluggish property market. Several developers, who own large tracts of land, such as DLF, Ansals and TDI have lately started focusing on either plots or villas built on small plots of land. They feel there will be several takers for villas or plots.    "People attach a premium to land. Owning a plot gives people a higher sense of security and satisfaction, compared to an apartment," says Ansal Properties and Infrastructure CEO Anil Kumar. Ansals have launched a 2,500-acre township in Dadri near Greater Noida. The plots available in the project range from 180-350 sq yard in size for a minimum price tag of Rs 20-25 lakh. Ansals, which currently owns 300-350-acre land in the proposed township, will buy more land for the project depending on the response of buyers and cash flow. Moreover, the company plans to deliver plots in 30 months, as the proposed township is located quite away from the existing infrastructure. DLF, which had focused for the past few years on developing multi-story apartments, too has launched villas in Gurgaon for around Rs 1 crore each.   

Similarly, another Delhi-based developer TDI too is now launching villas. It has sold hundreds of plots in Kundli in the past, but now feels selling plots alone may not lift the fortunes of the TDI Township. It has now offered the owners of its plots to construct houses. 

                         Courtesy:- ET dtd:- 18th Oct. 2008

  

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